How Dogs Trust Scales Behaviour Support Services with GoMeddo

Dogs Trust is the UK’s largest dog welfare charity, dedicated to improving the lives of dogs and promoting responsible ownership. With a nationwide network of rehoming centres and community initiatives, Dogs Trust works tirelessly to ensure dogs receive the care, support, and training they need to thrive.

As part of their ongoing mission, Dogs Trust continues to expand its services to better support dog owners and prevent behavioural issues before they escalate.

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Challenge: Launching a new behaviour prevention service

Dogs Trust wanted to introduce a new preventative behaviour support service, offering sessions between dog owners and specialist trainers to address behavioural challenges early on.

However, launching this new service exposed operational limitations.

The team relied heavily on manual processes to manage requests and bookings. Coordinating appointments between owners, dogs, and the appropriate behaviour specialists required constant back-and-forth communication. Matching each request to the right specialist, while considering availability and necessary resources, was time-consuming and prone to errors.

The existing system was not simple or intuitive for either staff or customers. This made it difficult to deliver the level of service Dogs Trust strives for and limited their ability to scale the new offering confidently.

With plans to expand additional services by the end of 2026, Dogs Trust needed a solution that could handle increasing complexity without adding operational strain.

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Why GoMeddo

With Salesforce serving as the central system for CRM at Dogs Trust, the team needed a scheduling solution that would integrate seamlessly into that environment.

GoMeddo stood out as a 100% Salesforce-native solution, eliminating the need for external systems, whilst enhancing some existing workflows already in place.. Beyond integration, Dogs Trust required a platform capable of handling complex scheduling logic: capturing incoming service case requests, matching them to the appropriate resource against internal availability and managing resource coordination (for both in person and virtual services) in one unified system.

GoMeddo offered the flexibility and scalability needed to support both current operations and future growth; especially considering future service expansion plans.

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Solution: Automated, Salesforce-native scheduling

With GoMeddo integrated directly into their Salesforce environment, Dogs Trust transformed how behaviour support sessions are managed.

The solution enables customers to book sessions directly through the website or by calling the center, with availability automatically aligned to specialist calendars and internal resources. Behind the scenes, bookings are intelligently matched to the correct team member, ensuring the right expertise is assigned to each case, always considering staff availability..

Because everything operates natively within Salesforce, staff work within a single system of record. The complexity of scheduling multiple stakeholders, owners, dogs, and specialists, is handled centrally and effortlessly.

As Dogs Trust prepares to roll out new service offerings, the same scalable framework will support additional booking flows without requiring a change in system or operational model.

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Results: Happier teams and scalable service delivery

Since implementing GoMeddo, Dogs Trust has significantly reduced manual workload and administrative friction.

Bookings are now automatically assigned to the appropriate specialist, eliminating the need for manual coordination and reducing errors. Internal teams report higher satisfaction thanks to a faster, more intuitive workflow.

The elimination of manual processes has reduced mistakes and improved service reliability. Most importantly, Dogs Trust now has a scalable, future-ready scheduling foundation that allows them to expand their preventative services with confidence, while continuing to deliver the high-quality support that dog owners expect.

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