How Boat Bike Tours confidently scales travel experiences with GoMeddo
Every year, Boat Bike Tours welcomes more than 25,000 guests on board, many of whom return again and again. With small group sizes ranging from 12 to a maximum of 112 passengers per ship, Boat Bike Tours has deliberately chosen depth of experience over mass tourism. Carefully planned routes, welcoming crews, experienced tour leaders, and attentive service ensure every journey feels personal and thoughtfully organised.
Who is Boat Bike Tours
Every year, Boat Bike Tours welcomes more than 25,000 guests on board, many of whom return again and again. With small group sizes ranging from 12 to a maximum of 112 passengers per ship, Boat Bike Tours has deliberately chosen depth of experience over mass tourism. Carefully planned routes, welcoming crews, experienced tour leaders, and attentive service ensure every journey feels personal and thoughtfully organised.
The company’s story began more than 40 years ago in the Netherlands, with a small fleet of passenger ships and a vision to offer unique travel experiences for adventurous groups. Over time, the business evolved, adding ships, routes, and new concepts, a distinctive way to explore Europe at a relaxed pace.
While ships have become more comfortable over the years, one thing has remained constant: each vessel has its own character, and every tour is designed with care.
The Challenge: Managing Complexity at Scale
Behind the scenes, delivering this kind of experience is operationally complex. Boat Bike Tours manages a rich ecosystem of ships, cabins, bikes, routes, docking locations, activities, and staff, all of which must align perfectly before a single booking can be opened to the public.
Previously, planning and booking systems were separated from the core Salesforce environment. Data lived across multiple tools, limiting visibility and making it difficult to confidently manage growth. Manual work placed a heavy burden on staff, and coordinating availability across people, locations, and resources required constant effort.
As the business continued to grow, scalability became a critical concern. Boat Bike Tours needed a future-proof solution that could handle increasing demand, complex planning requirements, and long-term forecasting, without forcing a change of systems every few years.
Why GoMeddo
Boat Bike Tours was looking for a Salesforce-native scheduling solution that could live inside their existing Salesforce environment and scale alongside the business. GoMeddo was introduced by Salesforce partner Gen25 as a platform capable of handling complex resource planning while remaining flexible and configurable.
What stood out was GoMeddo’s ability to manage people, locations, and assets together in one system. It offered the confidence that even as the business grew, sometimes by as much as 100% year over year, the underlying scheduling foundation would not become a bottleneck.
The Solution: Planning First, Booking Second
GoMeddo plays a crucial role in planning everything Boat Bike Tours does.
Before any trip is made available for booking, the entire journey is planned end to end. Routes, ships, cabins, docking locations, activities, staff, and resources are all scheduled in advance. Only once the beginning and end of a tour are fully defined are bookings opened to customers.
GoMeddo is used to plan tours, manage ships and their rooms, organise routes, and coordinate activities. Customers can then self-book their trips with confidence, knowing availability is accurate and fully aligned with operational reality.
Because GoMeddo manages real-time availability and usage data, Boat Bike Tours can forecast far into the future. In fact, the team already has clear visibility into planning calendars as far ahead as 2027. This long-term insight supports strategic decisions, capacity planning, and growth initiatives.
The complexity of coordinating boats, bikes, locations, and people is handled centrally, giving teams a single source of truth and eliminating the need for manual workarounds.
What It Looks Like in Real Life
When Boat Bike Tours launches a new season, the team first plans each tour in GoMeddo, assigning ships, cabins, routes, docking points, bikes, and staff. Once everything is aligned, bookings open, and customers can easily select and reserve their journey.
As bookings come in, staff don’t need to manually check spreadsheets or cross-reference systems. Activities, room allocations, and resources are already accounted for. Changes can be managed centrally, and teams always know what is happening, where, and when.
The result is a smooth experience for both staff and guests, one where operational confidence supports exceptional travel experiences.
The Results
With GoMeddo in place, Boat Bike Tours manages growth with confidence. The platform scales with the business, even during periods of rapid expansion, without introducing operational strain.
Manual work has been significantly reduced, allowing staff to focus on value-added activities rather than administrative coordination. Visibility across tours, resources, and future planning has improved, making decision-making faster and more reliable.
Most importantly, the customer experience has improved. Guests benefit from accurate availability, smooth booking journeys, and well-orchestrated trips, while Boat Bike Tours gains efficiency, scalability, and a future-ready foundation for continued growth.
