Fast-Tracking Innovation in Real Estate and Hospitality: A Smarter Approach to Industry Transformation

GoMeddo and iMMERSIVE are excited to announce a new strategic SI/ISV partnership that brings together best-in-class Salesforce-native scheduling technology and deep industry-specific implementation expertise. This collaboration is designed to offer an accelerated path to digital maturity, helping companies reduce time-to-value, optimize resources, and improve customer and employee experiences in key industries like Real Estate and Hospitality across the UK and Europe as they face a wave of operational, economic and technological change in 2025.

‍

‍

A Shared Vision for Smarter, Scalable Salesforce Solutions

At the core of this collaboration is a shared commitment to accelerating meaningful change. Over the past decade, iMMERSIVE and the GoMeddo team have successfully partnered on numerous Salesforce projects. GoMeddo aims to build on that foundation with a strategic SI/ISV alliance, focused on delivering exceptional outcomes for organisations in the real estate and hospitality sectors. iMMERSIVE has developed a suite of Catalyst™ accelerators - pre-configured, multi-cloud solutions tailored to specific sub-verticals - that make it easier, faster, and more cost-effective for organisations to succeed with Salesforce.

‍

GoMeddo’s powerful scheduling, booking, and event management technology enhances these accelerators, helping clients solve complex challenges with smart, scalable solutions. Together, GoMeddo and iMMERSIVE enable businesses to tap into the full potential of Salesforce by combining core platform capabilities with the very best of the AppExchange.

‍

‍

David Kurtanjek, CEO iMMERSIVE

“We’re thrilled to be partnering with GoMeddo. They’re one of the best in the ecosystem for bookings and scheduling, and the perfect ISV to enrich our accelerators and help our customers get more from Salesforce.”

‍

‍Tim Schuitemaker, MD GoMeddo

“iMMERSIVE’s unique accelerator model and deep industry expertise make them an ideal partner. Their approach makes it faster, easier, and more cost-effective to adopt Salesforce—and with GoMeddo, we can deliver even more impact together.”

‍

‍

This collaboration reflects a growing trend in the Salesforce ecosystem: tighter alignment between ISV innovation and SI delivery. The result is smarter, more integrated solutions that go live faster and scale with confidence.

‍

Real Estate and Hospitality in 2025:

Challenges and Opportunities

Both the Real Estate and Hospitality sectors are undergoing significant change and facing equally significant pressures.

‍

Real Estate

For Estate Agencies, Residential House Buildings and Commercial Real Estate, 2025 brings a set of complex challenges. Political uncertainty continues to impact investment decisions, while sustainability regulations and rising resource costs are reshaping how real estate is developed, managed, and maintained. ESG priorities are now non-negotiable, and tenants increasingly expect digital, service-oriented experiences across residential, commercial, and rental spaces.

‍

At the same time, the industry is seeing rapid growth in select verticals. Student housing, logistics facilities, and private rental sectors are drawing attention for their stability and long-term value. These segments demand flexible, scalable systems that support dynamic leasing, facility booking, tenant management, and operational oversight, all within a seamless digital experience.

‍

Hospitality

Managing multi-location operations, rising operational costs on average by 5% yearly, and high customer expectations remains a challenge. Hospitality providers must now integrate a growing stack of technologies, often fragmented or legacy, into a unified, data-driven customer journey. From AI-enabled personalization to real-time availability and self-service bookings, customer expectations are rising, while back-office teams must remain lean and efficient.

‍

Trends shaping Hospitality in 2025 include a strong push toward hyper-personalized service, seamless tech integrations, and automation that improves both guest satisfaction and bottom-line performance. The winners in this space will be those who can deliver consistent, high-quality experiences at scale, supported by integrated, intelligent platforms.

‍

‍

Simplicity, Speed, and Salesforce-Native Intelligence

By combining Immersive's sub-vertical-accelerator approach with GoMeddo's robust scheduling and booking capabilities built natively on Salesforce, this partnership provides a blueprint for addressing these challenges. Whether it’s enabling a logistics-focused real estate firm to manage inspections and room bookings across a vast portfolio, or helping a hospitality group deliver AI-powered guest scheduling across multiple venues, the joint solution simplifies complexity and delivers real results.

‍

These platforms are built to fit naturally into the Salesforce ecosystem, leveraging standard workflows, CRM data, and customer engagement tools. They eliminate the need for third-party scheduling tools and disconnected systems, making implementation faster, maintenance lighter, and user adoption higher. With native integration, businesses gain real-time visibility across all operations, actionable insights from day one, and the ability to scale their capabilities as they grow.

‍

‍

Building the Future of Salesforce Ecosystem Collaboration

This partnership is more than a product integration, it represents a shared commitment to innovation, customer success, and the belief that digital transformation should deliver measurable business value from the start.

‍

As the landscape continues to evolve, Real Estate and Hospitality organizations need trusted, agile partners who can deliver end-to-end solutions tailored to their needs. This collaboration does just that, empowering businesses to innovate faster, operate smarter, and respond confidently to the demands of today and tomorrow.

‍

‍

What’s Next?

Looking ahead, the partnership will focus on delivering packaged value through joint go-to-market initiatives, educational content, and industry-specific solutions. From digital reservation systems to intelligent capacity planning and tenant or guest personalization, organizations will gain access to a powerful toolkit designed to drive real business impact.

‍

Stay tuned for more updates, success stories, and thought leadership as we continue to shape the future of digital transformation in Real Estate and Hospitality.

‍

Interested in learning how these capabilities can support your organization’s goals? Visit Immersive’s page and learn more about their sub-vertical Catalyst™ Accelerators or schedule a call with a GoMeddo expert to explore how we can help unlock the full potential of your Salesforce investment.